The project for Access involved creating a cohesive branding and identity system for the private ISP. Access is a part of El Comercio Group, one of the most important media corporations in Ecuador, and its customer base includes small to medium-sized businesses, including start-ups.
In addition to the branding process, we also developed a comprehensive identity system for Access that included guidelines for the usage of the company's visual identity across a range of marketing channels, including print, digital, and social media. We worked closely with the Access team throughout the project to ensure that the branding and identity system was cohesive and effective, and helped the company better connect with its target audience. In the end, we were able to deliver a comprehensive branding and identity system that strengthened Access' position in the ISP market.
Branding, digital, art direction
© 2023 Velesi, All Rights Reserved.