As the studio responsible for designing the branding for Kunayali, our goal was to create a cohesive and compelling visual identity for this holistic lifestyle brand. Kunayali caters to a devoted following of consumers who apply its vision of wellness to their everyday practice of extreme biking in the South American Andes. We worked closely with the Kunayali team to develop a branding strategy that accurately reflected the brand's values and mission, and that would resonate with its target audience. It was a challenging and rewarding project that allowed us to create a strong and distinctive brand for Kunayali.
Branding, naming, digital
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