The project for Azende Corporation involved creating a comprehensive branding and naming strategy to strengthen the company's position in the market for liquors, spirits, and beverages. Our team conducted market research to understand the preferences and needs of Azende's target audience, and used the insights gained to develop a unique visual identity that accurately reflected the company's brand personality and values. This included creating a new logo, choosing a specific typography and color palette, and developing other design elements that would be used consistently across all of Azende's marketing materials.
In addition to the branding process, we also developed a naming strategy for Azende's various products and initiatives. This involved researching and brainstorming potential names, testing and refining them through focus groups and other market research, and finally selecting the most effective and memorable names for use in Azende's marketing and branding efforts. Throughout the project, we worked closely with the Azende team, seeking their input and feedback to ensure the success of the branding and naming strategy. In the end, we were able to deliver a cohesive and effective strategy that helped Azende better connect with its target audience.
Branding, naming and strategy
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