The project for Artepapel involved creating a cohesive branding and packaging design for the company's range of high-quality paper products. Artepapel is a leading reseller of Neenah and Favini brands in Latin American markets, and our goal was to develop a visual identity and packaging design that accurately reflected the company's brand personality and values.
To begin, we conducted market research to understand the preferences and needs of Artepapel's target audience, as well as the competitive landscape in the paper industry. Based on this research, we developed a unique visual identity for Artepapel that included a new logo, typography, and color palette.
In addition to the branding process, we also designed packaging for Artepapel's various paper products. We worked closely with the Artepapel team throughout the process to ensure that the final packaging design accurately reflected the company's brand personality and values, and met the needs of its target audience.
Branding and packaging
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