STORY at Macy’s

As the agency responsible for the design of this experience, we were tasked with creating a new type of retail space that merged the elements of a magazine, gallery, and store. Our goal was to reinvent the way people shop by using an editorial approach that integrated merchandising, events, and in-store experiences. The result was a series of retail spaces at Macy's locations across the country that offered a unique and engaging shopping experience. The spaces were designed to change and evolve like a gallery, while also offering the convenience and variety of a store. It was a challenging and exciting project that allowed us to push the boundaries of traditional retail design.
Press release

Agency
David Stark Design

Discipline
Experiential, art direction