Harry Winston

The project for Harry Winston involved a comprehensive rebranding process to refresh and update the company's visual identity. Harry Winston is a premier diamond jewelry and watch retailer based in New York, known as the "King of Diamonds" due to its unrivaled position as the most exclusive and prestigious fine jewelry brand in the world.

In addition to the branding process, we also developed a range of marketing assets for Harry Winston, including print and digital advertisements. We worked closely with the Harry Winston team throughout the project to ensure that the rebranding was cohesive and effective, and helped the company better connect with its target audience.

Agency
Assouline

Discipline
Branding, packaging, editorial and art direction