The project for Arteactual involved creating a cohesive branding and digital content strategy for the contemporary art gallery based in Quito. One of the key elements of the branding process was the development of a unique visual identity for Arteactual, including a variable logo that changed its shape. The idea for the variable logo was inspired by the original building where the gallery is located, and it was designed to reflect the company's commitment to innovation and contemporary art.
In addition to the branding process, the team also developed a range of digital content for Arteactual, including website design, social media assets, and email marketing templates. The goal of this digital content was to showcase the gallery's exhibitions and artists, and to engage with Arteactual's target audience of art enthusiasts and collectors.
Branding, digital and art direction
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